Real campaigns, real numbers
What actual contractor ad campaigns look like.
No invented case studies. These are real accounts run through the same system taught in the Starter Kit and the Full System, spend, leads, and cost per lead, as they actually happened.
Tiny Home Construction
Ad Spend
$210K
Leads
6,620
Cost / Lead
$31.67
Scaled from a lean test budget to six figures as the system proved out over time.
Luxury Home Construction
Ad Spend
$3,063
Leads
36
Cost / Lead
$85.10
A high-ticket, competitive market. Fewer leads, but each one represents a large project.
Plumbing Company
Ad Spend
$19K
Leads
413
Cost / Lead
$46.10
Started around $50 a day and scaled from there as results came in.
Barn Construction
Ad Spend
$101K
Leads
8,560
Cost / Lead
$11.77
One of the larger campaigns run through the system to date.
Roofing Company
Ad Spend
$9,050
Leads
199
Cost / Lead
$45.50
A normal-sized campaign for a single-crew roofing business.
Tiny Home Construction
Ad Spend
$8,150
Leads
3,677
Cost / Lead
$2.22
A lean starter budget used to prove the system out before scaling up.
Results vary by market, budget, and execution. These examples show what's possible when the system is implemented correctly. Individual results are not guaranteed.
Want a campaign like one of these?
Start with the Starter Kit to launch your first campaign, or go straight into the Full System if you're ready to build it out completely.