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No marketing degree, no experience running ads. Just a simple, step-by-step system that gets you leads, built by someone who's managed $9M+ in ad spend for roofers, plumbers, and remodelers, not theorized about it.
Real campaigns. Real contractors. Real numbers.
No two campaigns look the same, but the system works the same way every time, for a lean budget or a big one.
If your phone isn't ringing consistently, you don't have a lead problem.
You have a systems problem. Here's what that actually looks like on the ground.
Feast or famine
Some weeks you're slammed, other weeks dead silent, and you can't predict or plan around either one.
You've tried ads before and burned cash
Wrong targeting, no tracking, no follow-up system. The ads didn't fail. The strategy behind them did.
You don't trust agencies
Long contracts, cookie-cutter campaigns, zero transparency. You take all the risk, they collect the retainer.
Shared lead vendors
Lead marketplaces sell that same homeowner's info to four or five other contractors. You're paying to race your competitors to the phone.
You don't know where to start
You know you need a system. You just don't know what it looks like or how to build it without wasting money.
One system. Three stages. Start where you are.
Most contractors start at Stage One, prove it out on a lean budget, then move to the full build. Nothing here is sold as a bundle. You buy what you need, when you need it.
Starter Kit
Every checklist, template, and script to launch your first campaign in 48 hours. No experience required.
The Full System
The complete build-out: campaigns, tracking, follow-up, and offer strategy done alongside you. The system agencies charge thousands a month for.
LFM Software
The tech stack that runs leads, follow-up, and booking on autopilot once your ad system is live.
What actual campaigns look like.
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My name is Jeremy Lamb.
I've worked inside some of the largest agencies in the country, mostly running lead gen for contractors and blue-collar businesses. I saw the same pattern everywhere: contractors getting crushed by cookie-cutter campaigns, shared leads, or agencies that guessed. Digital marketing isn't what they went into business to learn. So I stripped it down to what actually works.